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Baby Retailers Likely to be Influenced by Kate Middleton’s Pregnancy

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Wedding of Prince William, Duke of Cambridge, ...

In the news this past week, Kate Middleton’s pregnancy was revealed. While her birth is future blog post fodder, Forbes predicts it could spike sales of maternity wear and baby products. Based on fashion trends stemming from the Duchess, Forbes isn’t off the mark.

As the magazine points out, the “Kate Middleton Effect” has pervaded high-end fashion since she married Prince William. Essentially, if Middleton is spotted wearing a particular look from a brand, buyers will seek it out, regardless of price. Her choices have further reinvigorated stalling brands. As Forbes points out, her couture doubled profits for Reiss ($6.7 million to $13.2 million from 2010 to ’11), and increased Alexander McQueen’s sales by 27 percent over the same time period.

On the other hand, and many baby blog and pop culture readers will likely agree with this, Middleton and Prince William’s spawn isn’t just another People magazine cover. While sales and interest of celebrity babies have declined in recent years, with the recent Kardashian birth being a particular nadir, Middleton and Prince William’s child has potential to be the future Queen of England, should they have a daughter, as the succession rules have since changed.

Nevertheless, boy or girl, their child will likely be given a significant amount attention by the international media. As we have seen before, stars’ children, such as the Jolie-Pitt brood and Suri Cruise, influence brands and products carried at higher-end retailers. Along with baby blogs and celebrity bump spottings, baby product retailers, as Forbes emphasized, curate their own selection of celebrity-influenced products and brands. If a pop culture blog geared toward babies spots it, the retailer is likely to offer it.

How much of an influence do you think Middleton and Prince William’s child will have on baby retailers? Should we, next year, expect to see certain high-end brands flying off shelves?

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